By the 1960s Cardin's avant-garde, Space Age designs made with non-traditional materials, like vinyl, had defined the decade.
(He was even commissioned by The Beatles to design their suits.)Ĭardin helped change the business of fashion forever as a proponent of prêt-à-porter – ready-to-wear, affordable designer clothes, which he sold in department stores. The old Paris fashion houses were outraged, but Cardin made millions, and other designers soon got the message.īut he didn't stop with a line of designer clothes. In 2012 'Sunday Morning' correspondent David Turecamo asked Cardin, 'Do you see fashion as an art or a business?'Ī savvy businessman, Cardin sold his name to be used on T-shirts, ties, glasses, baby buggies, pens, key fobs – you name it. 'Everything is business, you know? A picture is business. If you don't sell your picture, no one knows you.'Ĭardin also turned his attention to automobile interiors, architecture, publishing and hospitality (he purchased the famed Maxim's restaurant). 'When I was finished one thing very well, I start some other thing,' Cardin said. It also earned him the nickname 'Knucksie.' It was a fluttering knuckleball that helped propel pitcher Phil Niekro (April 1, 1939-December 26, 2020) to 318 career victories, and into the Baseball Hall of Fame.
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